Posted March 11, 2014 by Gavin Hoey in Videos

Adorama TV LIVE!

It’s been a busy few weeks for me with trade shows and travel filling my diary. Top of the list was a flying visit to the Adorama store in New York, a city like no other!

I’ve never been to New York before but of course I’ve seen it many times before. I’ve seen it in Hollywood movies, I’ve seen it in music videos and I’ve seen photos taken by other photographers but nothing compares to actually being there… I absolutely loved it!

The main reason for the visit was both to meet the amazing people who work at Adorama and to talk to the brave group of photographers who endured the freezing New York weather to spend a few hours with me. If you were there I’d like to thank you for making me feel so welcome.

The Adorama team wanted to share the event with those that couldn’t attend in person and so they organised a live stream.

The video above is about 90 minutes long and is a recording of my lighting demo on how to get the best from just one light. You can skip the first 7 minutes as they are blank!

Not having done live streaming before there were a few technical glitches, particularly with the audio but that aside the video contains 90 minutes of amazing tips.


My model is an Adorama employee called Damian who excelled himself by being amazingly patient and a total pleasure to work with. All the photos you can see in the post are the actual shots taken during the Live Stream.


I’d like to say a huge thank you to Adorama for making the event happen, particularly to the team who worked tirelessly before, during and after the live event. I won’t embarrass them by naming them directly but they know who they are and I’m hugely grateful for all that they did.


Gavin Hoey